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Creative Packaging Solutions and ANHA Reach Accord

Partnership targets luxury market.

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By: Jamie Matusow

Editor-in-Chief

Creative Packaging Solutions will now represent the interests of Paris-based design agency ANHA within the U.S. luxury market.

ANHA was founded by Florence Nguyen, Mike O’Rinel and Ziem Nguyen, and has worked with luxury brands from design to manufacture in their product design and premium packaging. Sectors of expertise include luxury cosmetic and perfumes, fine foods, jewelry and watches, wines & spirits and more recently spas, resorts and hotels. The 10-year old agency, with offices throughout the world, has worked with brands including Baccarat, Van Cleef & Arpels, L’Artisan Parfumeur and Fauchon.

With its experience in Europe, the agency has developed a global strategy by signing new projects in Qatar and China. ANHA has been commissioned for the re-design of the entire visual identity of the brand Al Jazeera Perfumes and the design of upcoming collections for the luxury brand WOO in China, in collaboration with Kenzo Takada.

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